Selection of eco-friendly materials and their impact
It has been reported that eco-materials such as organic cotton, hemp, TENCEL®, and recycled fibers can reduce soil load, water usage, and CO2 emissions by more than 50% compared to conventional methods. We analyze the specifications required for adult fashion from the characteristics of each fiber (moisture absorption, durability, softness), and propose how to create a "material matrix" that streamlines material selection.
POINT Eco-friendly materials not only contribute to the environment, but also bring about changes in lifestyle through their comfort, quality, and functionality.
Sustainability through technology
Waterless dyeing, 3D knitting, blockchain tracking, and AI-based demand forecasting - by combining these, it is possible to reduce material loss and waste by up to 30% and CO2 emissions by more than 20%. We will introduce examples of adoption and explain a strategic design method that combines advanced functionality and transparency.
Building a circular business model (Eco-CBM)
Introducing a "circulation model" that encompasses rental, repair, recycling, and upcycling can reduce new inventory and contribute to sales. In particular, for imported apparel, high-quality materials and reuse design can help you gain brand trust in the medium to long term.
Design strategy that matches adult casual style
Minimalist design and uniform color (base color + accent) combine eco-friendliness, functionality, and sophistication. We will explain in detail how to incorporate it into the silhouette, how to design patterns that make the most of the material, and how to balance the tones of accents.
Important points and issues to consider when expanding into Japan
In Japan, where humidity is high, additional design is required for odor prevention, breathability, and UV protection. We will also introduce ways to avoid "greenwashing" when promoting sustainability - methods to clearly indicate transparent supply routes, material certification, recycling, etc.
* Eco materials x technology x circular model are essential for an adult brand strategy that not only looks good but also increases "social value + involvement."
