What is the correct way to use the certification mark?
Ethical certification is a powerful way to increase the credibility of a brand, but if used incorrectly, it can have the opposite effect and there is a risk of misunderstanding and criticism. In this article, we will provide a professional explanation of how to correctly display major certification marks such as GOTS, Fair Trade, and OEKO-TEX, and what information should be added.
Display rules and points to note
After obtaining the certification mark, it can be used on product tags, packaging, websites, etc., but misrepresentation and exaggeration are prohibited. For example, with GOTS certification, the mark can only be placed on certified products, and its use on non-certified products is strictly restricted.
POINT The certification mark does not increase credibility by itself; it builds trust by clearly communicating "when, where, and which product" was certified.
Learning from Case Studies: Losing Trust through Misuse
In the past, cases were discovered in which products that were not OEKO-TEX certified were printed with the same mark and sold, causing significant damage to the brand value. Because consumers have the assumption that "labels are trustworthy," the cost of misuse is extremely high.
Where is the most effective place to display it?
The display locations vary depending on the brand, such as product tags, product images, LPs (landing pages), and product detail pages. The most effective are those "right before the purchase decision," that is, near the shopping cart or in the FAQ. Presenting authentication information here can be the final push.
How to use it on your website
It is also effective to prepare an explanation page for each type of certification and answer any questions in FAQ format. If you are conscious of Google Ads review, it is recommended to avoid vague expressions and be specific, such as "approved by a third-party certification body."
summary
The certification mark is also the face of your brand's trust. By using it effectively and following the correct rules, you can build trust with consumers and receive high marks in the Google AdSense review.