What is ethical certification?
An important element in ensuring the reliability of ethical fashion is the existence of "certification marks." These are proof that a third-party organization has recognized that a certain standard has been met, providing peace of mind for consumers while also serving as a means of strengthening the appeal of retailers. In this article, we will compare the characteristics and acquisition criteria of the main ethical certifications and provide an expert explanation of how they should be utilized.
GOTS (Global Organic Textile Standard)
GOTS is one of the most prestigious certifications for organic textile products. It requires that the entire process from raw material procurement to the final product be environmentally and socially sustainable. In particular, it has the following features:
- Over 95% of the ingredients are organic
- No harmful chemicals
- Prohibition of child labor and forced labor
- Environmental management in the processing and dyeing process
Fair Trade Certified
Fairtrade certification aims to guarantee fair wages and trade opportunities for producers, primarily in developing countries. In the apparel sector, the following conditions are set:
- Minimum wage and working hour protection for workers
- Prohibition of Discrimination and Harassment
- Providing a safe working environment
- Giving back to the local community (premium system)
POINT Fair trade certification is a certification that focuses on "social fairness" and ensures the credibility of ethical fashion as a whole for "people."
OEKO-TEX Standard 100
OEKO-TEX is a certification that places the utmost importance on safety for the human body. It is particularly used in clothing for infants and young children, and has strict regulations regarding the following chemical substances:
- No formaldehyde or heavy metals
- Elimination of carcinogenic substances contained in dyes
- pH value and colorfastness testing
B Corp (Benefit Corporation)
B Corp is a certification given to companies that have passed a multifaceted evaluation of not only the environment, but also social contributions, governance, working conditions, customer service, etc. It places emphasis on transparency and sustainability throughout the organization, not just apparel.
POINT B Corp certification is a label that certifies the "attitude of the entire company" and fosters brand trust that cannot be achieved through simple product certification.
How to obtain certification and how much it costs
Obtaining certification requires document review, on-site audits, annual renewals, etc. Costs can range from hundreds of thousands of yen even for small brands, to over a million yen for larger brands. It is important to prepare the status of manufacturing sites and contract suppliers to be audited in advance.
How to use the certification mark
The certification mark should be actively displayed on product packaging, product pages, social media, advertising banners, etc. It will also be positively evaluated as evidence in advertising reviews such as Google AdSense. At the same time, adding a story about "why you obtained that certification" will further increase your brand value.
summary
POINTCertification marks in ethical fashion are not just decorations, but proof of trust and practice. By understanding and utilizing the meaning of the marks, both the selectors and the exhibitors can create a more sincere brand.