Care tips to make your imported apparel last longer | Professional tips on washing and storage

Why is it important to take care of your imported apparel?

European and North American brand clothes use high-quality natural materials, so if they are not properly handled, their texture can easily be damaged. By taking proper care of washing, finishing, and storage, you can significantly improve both cost performance and environmental impact.

Washing tips by material

• Linen: Place in a laundry net and wash on a gentle cycle at 30°C or less. Spin for a short time.
• Merino wool: Use a mild detergent and dry flat and shape.
• Silk: Hand wash is recommended. Dry in the shade and avoid direct sunlight.
• Cashmere: Press wash in warm water with wool detergent. Towel dry and lay flat to dry.

Even if the POINT label says "hand washable," the key to maintaining the texture is to minimize friction and temperature differences.

Finishing and storage tips

After washing, iron in the order of steam, then dry. For linen, spray with water and iron on medium heat, while for wool and silk, iron with a cloth and low heat and light pressure.

Off-season maintenance

In Japan, where humidity is high, dehumidifiers are preferred over insect repellents. After dry cleaning, place your clothes in a breathable garment bag and hang them in the center of the closet instead of in the corner to reduce the risk of mold.

POINT : Store and wash → Dehumidify → Ensure breathability. With these three steps, you can create an "immediately usable item" for next season.

summary

Understanding the characteristics of the materials and optimizing washing, finishing, and storage will change imported apparel from "disposable" to "long-term investment." It only takes a little effort every day to protect the excitement of the next time you put it on.